Electric guitar in spotlight

Est. 2014 — Brooklyn

Tone is a feeling, not a spec sheet.

Eight handpicked instruments. From street-ready first guitars to studio-grade workhorses — each one chosen for the way it makes you play.

The Floor

Eight ways to find your sound.

Sunburst Strato '62
Electric

Sunburst Strato '62

$449
Crimson Paul Standard
Electric

Crimson Paul Standard

$499
Cedar Dreadnought
Acoustic

Cedar Dreadnought

$279
Midnight Tele
Electric

Midnight Tele

$359
Mahogany Folk
Acoustic

Mahogany Folk

$219
Sapphire Custom 24
Electric

Sapphire Custom 24

$489
Onyx Shredder
Electric

Onyx Shredder

$329
Honey Hollowbody
Jazz

Honey Hollowbody

$179
01

Played, then sold

Every guitar is set up and tested by working musicians before it ships.

02

Honest pricing

No middlemen, no markup theatre. From $179 to $499, what you see is what you pay.

03

Made to last

Solid woods, real hardware, 2-year warranty on every instrument.